You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Research Industry.
ANA has found 696 results for you, in 967 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

What changes will be needed within the research agency?- Radical change, evolution or heads down?

Significant changes have occurred within multinationals during the past few years and most of them are now in the process of implementing new international marketing programmes. The paper is divided into two parts. The first part reviews the major...

Catalogue: Seminar 1993: Marketing And International Research
Author: Katherine Passerieu
Company: Harris Interactive (Europe)
June 15, 1993
×

Citation

Passerieu, K. (1993a, June 15). What changes will be needed within the research agency?- Radical change, evolution or heads down?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/what-changes-will-be-needed-within-the-research-agency---radical-change-evolution-or-heads-down-


Research papers

From party rule to rating rule

The author analyses a lastly changing Central Eastern European country from the aspect of the transition of media and advertising market in its social, political and economic context. Respecting the exact chronology of events the paper leads through...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Thomas Oehler
June 15, 1993
×

Citation

Oehler, T. (1993a, June 15). From party rule to rating rule. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/from-party-rule-to-rating-rule


Research papers

Strategy 2000

Opening speech from Mary Goodyear at ESOMAR Congress 1993.

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Mary Goodyear
June 15, 1993
×

Citation

Goodyear, M. (1993a, June 15). Strategy 2000. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/strategy-2000


Research papers

Changing roles and new opportunities in the international client-agency relationship or are we using a sextant to steer a spaceship?

Today the kinds of projects undertaken by research managers are no longer confined to traditional types of research. There are projects bringing together cross-functional teams and consumers to brainstorm ideas or to solve problems; there are...

Catalogue: Seminar 1993: Marketing And International Research
Author: Kay Broadbent
June 15, 1993
×

Citation

Broadbent, K. (1993a, June 15). Changing roles and new opportunities in the international client-agency relationship or are we using a sextant to steer a spaceship?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/changing-roles-and-new-opportunities-in-the-international-client-agency-relationship-or-are-we-using-a-sextant-to-steer-a-spaceship-


Research reports

ESOMAR Annual Market Study 1991

This current report covers the 1991 market statistics. For the fourth year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1992
×

Citation

B.V., E. (1992a, September 01). ESOMAR Annual Market Study 1991. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-4042


Research papers

Using computer mice to enhance data capture

This paper reviews the contribution that a computer mouse can offer with respect to enhancing Computer Aided Personal Interviewing (CAPI). The paper briefly refers to the new advantages and problems that CAPI has introduced, and goes on to discuss...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Ray Poynter
June 15, 1992
×

Citation

Poynter, R. (1992a, June 15). Using computer mice to enhance data capture. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/using-computer-mice-to-enhance-data-capture


Magazines

Marketing and research today (August 1991)

For over thirty years the marketing discipline's self-concept has been dominated by 'the marketing concept' - the conviction that the purpose of the organization is to 'create satisfied customers'. In fact, the real purpose is control and when looked...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1991
×

Citation

B.V., E. (1991a, August 01). Marketing and research today (August 1991). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-august-1991-


Research papers

Introduction

The subjects we discuss in this seminar influence major marketing decisions - but are still controversial. Simple, practical assumptions or theories govern most of our decisions in designing, testing and evaluating our marketing activities. But these...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Simon Broadbent
June 15, 1991
×

Citation

Broadbent, S. (1991a, June 15). Introduction. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/introduction-3691


Research reports

ESOMAR Annual Market Study 1990

This current report covers the 1990 market statistics. For the third year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
January 1, 1991
×

Citation

B.V., E. (1991a, January 01). ESOMAR Annual Market Study 1990. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-3606